Branding + Website Design
Executive Coaching
Trauma Forward is Executive Coaching & Somatic Wellness that helps leaders and high-performing professionals break through stress, overwhelm, and emotional blocks by combining executive coaching with somatic practices. By integrating body-centered awareness, mindfulness, and strategic guidance, clients learn to manage stress, enhance clarity, and lead with presence and resilience. The program emphasizes holistic growth—aligning mindset, body, and leadership skills—to move forward with confidence and sustainable results.
The design direction focuses on soft neutral tones, calm typography, and intentional use of space to create an experience that feels supportive and welcoming. The website structure was designed to clearly communicate services while guiding visitors toward taking the next step in their healing journey.
Trauma Forward
View live website
Inspiring | Authentic | Creative
*Clients receive training videos to manage and update their website after launch, so the current live version may differ slightly from the original design shown in this case study.
Role: Lead Brand & Website Designer
Scope: Brand Identity, Showit Website Design
Platform: Showit
• Brand strategy direction
• Logo suite design
• Color palette + typography system
• Showit website design
• Mobile optimization
• Client training resources
Scope
Brand Foundation
About
Brand Purpose
Mission Statement
Brand Values
Target Market
Mood Board
Includes:
The strategy behind Trauma Forward’s brand was to create an identity that immediately communicates safety, trust, and professionalism while remaining approachable and emotionally supportive. Each section was developed with the intent to guide potential clients from hesitation to confidence. The visual and verbal direction focuses on grounded, nature-inspired tones, clear typography, and compassionate messaging, ensuring the brand feels welcoming without being clinical.
From a strategic perspective, the target market informed every brand choice. Adults seeking trauma-informed care may feel vulnerable or hesitant, so the brand needed to reduce barriers and build immediate trust. Values like empathy, authenticity, and professionalism were emphasized to position Trauma Forward as both supportive and credible. Overall, the strategy ensured that the brand not only reflects the practice’s mission but also acts as a tool to connect with clients meaningfully, establishing confidence and emotional safety before the first interaction.
Branding Identity
01
The primary logo for Trauma Forward combines warmth and clarity to reflect the brand’s supportive and empowering approach to trauma recovery.
02
The logo variations maintain the core visual identity while offering simplified or condensed versions that work seamlessly across digital and print applications.
03
The typography for Trauma Forward was carefully selected to communicate compassion and approachability. A clean, rounded sans-serif for body text paired with a subtle, elegant serif for headings creates a balance between professionalism and emotional warmth.
Step by Step
04
The color palette for Trauma Forward is intentionally soft, calming, and grounding, featuring muted blues and greens accented with gentle warm tones, designed to foster trust, hope, and a sense of safety.
Brand in use
Website design approach
- Created a calming, muted color palette to foster trust and create a safe visual environment for users.
- Structured the homepage to prioritize clarity and empathy, introducing the brand mission and support resources before services.
- Incorporated large, light-filled image and abstract shape sections to evoke growth, healing, and forward momentum.
- Simplified navigation to guide visitors efficiently toward programs, resources, and contact points.
- Designed clear, approachable typography hierarchy to balance readability with warmth and professionalism.
- Ensured responsive design across devices, maintaining a consistent, supportive experience for all users.
Home Page
About Page
Training/seminar
Programs Page
Application
DON'T TAKE MY WORD FOR IT, SEE WHAT MY CLIENTS ARE SAYING!
My experience with Whitney far surpasses my hopes and goals for my site. She is exceptionally creative-and knows how to apply vision that captures my personality, the intention behind my work, and how to authentically reach my audience in a professional and yet personal way.
She is patient and explains the process in great details and provides easy tool kits and steps (which is wonderful if you are like me and lack tech skills). She is prompt in response, efficient in managing workload, and emotionally very supportive and encouraging (marketing can be scary for a lot of folks, lol).
She is edgy and unique in her design and committed and heartfelt in her commitment to her clients and craft. I highly recommend her. I will be using her services for my other business soon!
