Branding + Website Design
Luxury Wedding Florals
Layton Flower Co. is a wedding floral studio specializing in romantic, garden-inspired arrangements for modern couples. The goal of this project was to develop a refined brand identity and website that positioned the business as a premium floral designer while allowing the artistry of the florals to remain the focal point. Through a soft, neutral color palette, elevated typography, and an editorial-inspired website layout, the brand was designed to feel timeless, romantic, and aligned with the expectations of luxury wedding clients.
Layton Flower Co.
View live website
Modern | Lux | Romantic
*Clients receive training videos to manage and update their website after launch, so the current live version may differ slightly from the original design shown in this case study.
Role: Lead Brand & Website Designer
Scope: Brand Identity, Showit Website Design
Platform: Showit
• Brand strategy direction
• Logo suite design
• Color palette + typography system
• Showit website design
• Mobile optimization
• Client training resources
Scope
Brand Foundation
About
Brand Purpose
Mission Statement
Brand Values
Target Market
Mood Board
Includes:
For Layton Flower Co., I developed the brand identity strategy to establish a clear foundation that would guide all visual and design decisions. I defined the About, Brand Purpose, and Mission Statement to position the brand around romantic, intentional floral design and meaningful celebrations.
I created a Mood Board to set the visual direction, focusing on soft, neutral tones and organic textures that allow the florals to remain the focal point. I also identified the brand’s Core Values to emphasize intentional design, a personalized client experience, and attention to detail. Finally, I developed a detailed Target Market profile including demographics, psychographics, interests, and challenges to ensure the brand messaging and visuals were strategically designed to resonate with couples and clients seeking elevated, thoughtfully designed floral experiences.
Branding Identity
01
The primary logo for Layton Flower Co. combines elegance and simplicity to reflect the brand’s romantic and modern floral aesthetic.
02
The logo variations maintain the core visual elements of the brand while offering simplified or condensed layouts that work well in smaller spaces
03
The typography for Layton Flower Co. was carefully chosen to reflect the brand’s romantic, elegant, and approachable aesthetic. A combination of a refined, hand-lettered serif for headings and a clean, modern sans-serif for body text creates a harmonious balance between artistry and readability.
Step by Step
04
The color palette for Layton Flower Co. is intentionally soft, neutral, and understated, designed to create a timeless and elegant backdrop that allows the florals themselves to shine as the centerpiece.
Brand in use
Website design approach
- Created a neutral palette so the floral arrangements remain the primary visual focus.
- Structured the homepage to build trust first before presenting services.
- Used large image sections to create an editorial, luxury-inspired layout.
- Simplified navigation to guide visitors toward the inquiry button quickly.
Home Page
About Page
Services Page
portfolio page
DON'T TAKE MY WORD FOR IT, SEE WHAT MY CLIENTS ARE SAYING!
I recently had the pleasure of working with Whitney at The Modern Eclectic Co., and I can't express how amazing the experience was! From the very start, Whitney was incredibly attentive and dedicated to helping me create a custom website that truly reflects my vision.
The design she crafted was edgy and modern, incorporating all the functionality I needed to make my site not only beautiful but also user-friendly. Her promptness and responsiveness throughout the process were impeccable, making communication seamless and efficient.
for the year!
I will be completely BOOKED out
LAYTONFLOWERCO.
