Branding + Website Design
Victims Services-Nonprofit
ACVS is a statewide organization dedicated to supporting victims of crime by providing resources, advocacy, and training for service providers. The rebrand project focuses on modernizing the visual identity and website experience to communicate credibility, compassion, and accessibility. The goal is to make the organization’s resources more approachable while highlighting its leadership in victim services across Arizona.
ACVS (Arizona Coalition for Victims Services)
View live website
Compassionate | Empowering | Collaborative
*Clients receive training videos to manage and update their website after launch, so the current live version may differ slightly from the original design shown in this case study.
Role: Lead Brand & Website Designer
Scope: Brand Identity, Showit Website Design
Platform: Showit
• Brand strategy direction
• Logo suite design
• Color palette + typography system
• Showit website design
• Mobile optimization
• Client training resources
Scope
Brand Foundation
About
Brand Purpose
Mission Statement
Brand Values
Target Market
Mood Board
Includes:
For ACVS, the brand strategy focused on creating a professional and trustworthy identity that reflects the organization’s dedication to supporting victims of crime and advocating for safety and justice. The visual direction balances approachability with authority so stakeholders, partners, and clients feel confident in the organization’s expertise and care.
A palette of different shades of blue was chosen to reflect the organization’s established identity and evoke trust, stability, and reliability. Typography pairings were selected to maintain clarity and professionalism while ensuring the brand feels accessible and approachable to a wide audience.
The brand foundation was built to support long-term growth, strengthen ACVS’s recognition within the community, and position the organization as a reliable, high-impact resource for victim services across Arizona..
Branding Identity
01
The primary logo for the Arizona Coalition for Victim Services was designed to convey professionalism, trust, and stability while reflecting the organization’s role as a leading advocate for victims across the state.
02
The logo variations maintain the integrity of the primary mark while providing flexible formats that can be used across a variety of applications, from digital platforms and educational materials to community outreach resources and printed collateral.
03
The typography for ACVS was selected to communicate credibility, clarity, and accessibility. A strong, modern sans-serif provides excellent readability across reports and digital platforms, while a refined secondary typeface adds structure and visual hierarchy without overwhelming the content.
Step by Step
04
The color palette for ACVS is built around multiple shades of blue, reflecting the organization’s established identity while reinforcing themes of trust, reliability, and professionalism. Layered tones of blue create visual depth and consistency across materials while maintaining a calm and authoritative presence.
Brand in use
Website design approach
- Structured the homepage to clearly communicate ACVS’s mission and impact while helping visitors quickly understand the organization’s role in supporting victim service providers across Arizona.
- Designed a clean, organized page hierarchy to make resources, training opportunities, and organizational information easy to locate for advocates, partners, and community members.
- Used varying shades of blue throughout the website to reinforce brand recognition while creating a cohesive and professional visual experience.
- Prioritized clear navigation and intuitive layout patterns so visitors can quickly access essential information, including programs, resources, and contact details.
- Incorporated strong visual hierarchy and spacious layouts to ensure content-heavy pages remain readable and accessible for a wide range of users
Home Page
About Page
Training Page
Members Page
DON'T TAKE MY WORD FOR IT, SEE WHAT MY CLIENTS ARE SAYING!
The Arizona Coalition for Victim Services, a statewide nonprofit, was in dire need of a website upgrade, and Whitney from Modern Eclectic truly worked wonders. She transformed our site with a sleek, modern design and streamlined content that enhanced the user experience. The entire process was quick, smooth, and collaborative. Whitney made communication seamless, allowing us to share ideas and develop a website that perfectly suited our needs. Since launch, we’ve received outstanding feedback on both the site’s appearance and content.
Since launch, we’ve received outstanding feedback
Amy Bocks
on both the site’s appearance and content.
